PxPixel
Dawes Cycles unveils heritage logo - BikeBiz

Dawes Cycles unveils heritage logo

Brand replaces swirly logo with a badge that has a nod to the '50s
Author:
Publish date:
1-screen-shot-2014-01-20-at-16.59.02.png

Dawes has tapped into the trend for heritage branding a revamped retro badge.

The badge is a modern, slightly tweaked, version of the ‘50s head badge and is being used throughout its 2014 range. The logo was first outed on the packaging of Dawes’ Heritage accessory brand last year, where it was well received and gave Dawes the confidence to launch it company-wide.

Bike dealers and press got to see the new head badge in person at a recent round of road shows.

We've got a fuller report of the shows, which launched a new childrens bike line, in our impending February edition of BikeBiz (arriving at the end of this week).

In the meantime, take a look at our Facebook gallery of the Dawes Cycles 2014 roadshow here.

Image placeholder title
Image placeholder title
Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018