DealerCamp adds consumer day

Consumers will be welcome on final day of ride-and-decide DealerCamp, the trade show staged in Deer Valley, Utah.
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Lifeboat Events, organiser of PressCamp and DealerCamp, is to introduce a consumer day to the 2013 DealerCamp, the fourth annual running of the ride-then-decide trade show.

The 2013 DealerCamp will be staged Thursday July 25th and Friday July 26th with Saturday July 27th being the public day. Deer Valley Resort, above Park City, is a 45 minute drive from Salt Lake City. Brands to exhibit at the experiential show include Intense Cycles, Raleigh, Diamondback, Dahon, Kali Protectives, BH Bikes and Pivot Cycles.

Chris Speyer of Raleigh America and Diamondback said: “We love the idea that consumers will have a chance to try our newest products in a truly world class venue, and that we can offer the opportunity to connect consumers to a world class collection of the newest Raleigh and Diamondback products earlier than ever. The consumer ingredient has added to the excitement that we have about our participation in next year’s DealerCamp.” 

Lance Camisasca, Lifeboat Events’ president said:

“From the day we announced DealerCamp in late 2009 we have always had a consumer day in mind to further enrich the value proposition for all participating brands, without distracting from the core B to B component.

“Deer Valley Resort remains one of the most epic riding experiences in the country, just 36 miles from downtown Salt Lake City and its international airport. The resort is a winning location for the bicycle industry.”

Bob Wheaton, president and general manager at Deer Valley Resort said:

“The entire town of Park City will open its arms to the bicycle industry in looking forward to next year’s DealerCamp."

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