The doors opened on Madison's iceBike* trade show this morning and saw record numbers of visitors, the firm has told BikeBiz.
Unprecedented numbers of visitors passed through the registration tent to take a close look at the newest products from Madison's portfolio.
The firm has dedicated more space than ever to new products, with the return of the huge double decker marquee, a further registration tent, a seminar tent and newly expanded show rooms within Madison's distribution centre.
Dealers will get chance to tour the new Knowlhill facility and take part in seminars, including those taken by merchandising guru Mercedes Ross, on the secret of merchandising apparel and tips on how to increase sales by 30 per cent.
Madison's marketing director Will Fripp commented: “It’s fantastic to welcome so many of our dealers to iceBike* today.
"Each year the show gets bigger and better and this year is no exception. We have plenty of new product launches, several brand launches and an exstensive package of exclusive icebike discounts, special offers and staff purchase deals that is our biggest ever promotional package.”
Dealers that haven't registered for iceBike* needn't miss out – registration remains open on the iceBike* website or retailers can arrive on the day and register there.