Fisher last week hosted a launch event for the LOOK range at the Redbridge Cycling Centre, with dealers from all over the country heading to Essex to see the latest products from the French brand.
Kicking off with a presentation from Fisher's LOOK brand manager Tim Bayley and LOOK's marketing manager Arthur Espos, the assembled dealers were taken through the 2011 ranges in detail.
The 2011 bike range includes a number of new and improved features and is backed up by new website functionality, extended marketing activity and POS display material, as well as new stockist plans and support from Fisher.
The stars of the show were the new LOOK 695 road bike and the LOOK 996 full suspension mountain bike. Full details of these and all other 2011 LOOK products are available on the website.
"It is always good to spend time chatting with our customers and getting their feedback and ideas," said Bayley. "But this was extra special.
"It was our first chance to share LOOK's new bikes, pedals and apparel with dealers and to show them how proud we are to be associated with such a premium brand."
The 2011 LOOK range will be on the Fisher stand at Cycle Show next week, but you can find out more for yourself by visiting the Fisher website.