Decade Europe connects with Kore Components - BikeBiz

Decade Europe connects with Kore Components

Decade to be sole distributor for US brand in the UK cycle trade
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Decade Europe has signed an exclusive deal to distribute Kore Components in the UK.

The twenty year old Kore Components brand was established in California, serving the mountain biking world, with partnerships in place across the world wide cycle trade.

“It is extremely important for Kore Components to identify a partner that shares the same goals as Kore and has the ability to provide our customers with a first class service, support and distribution network,” said Lance Bohlen, Kore Components general manager.

“Decade Europe clearly fits the criteria we were looking for to identify and promote our new up and coming range of products, it is key to have a company like Decade Europe as a partner of KORE Components to enable us to work well in the UK market.”

Matt Yeo, Decade Europe general manager, added: “Decade Europe is delighted to have secured the rights to distribute the Kore range in the UK. The brand perfectly complements our existing portfolio of high quality products and will be available to customers throughout Decade’s growing dealer network.”

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