Adding to Decade Europe's early brand roster, Urge Helmets revealed to BikeBiz that the two firms have joined forces to offer the protection brand's goods to the UK market.
Joining Royal Racing, EVS Protection and Brake Authority within the newly-launched distributor's portfolio, Urge hails from France and offers a comprehensive line of headgear aimed at protecting everyone from the casual cyclist, through to the downhill rider.
With roots in the snow sports market, Urge has a wealth of experience in protection and having re-launched two years ago following a brief close down, the brand is now channelling much of its effort directly into improving the cycle helmet.
One such advance the firm has made comes in the form of its 'linen-fibre' technology. This development uses a fine linen weave in much the same way as carbon is weaved, which translates into a super-tough shell with major weight savings.
The firm told BikeBiz: "We feel that our work with natural linen fibre will continue to develop and it will play a big role in top-end kit going forwards."
Shatterproof visors, as well as stylish knitted visors that clip in and out are just some of the additional perks Urge has incorporated into its commuter protection line in order to make the finished product attractive to the end-user. Some downhill-suited models have an opening at the chin in order to properly feed a hydration system to the rider.
Decade Europe: 01792 469811