BikeBiz.co.uk has learned that the Department of Transport is planning to start a pro bike helmet campaign in April.
However, cycle advocacy groups, such as the CTC, have regularly expressed concern that the tone of such campaigns, where individuals are being encouraged to wear protective clothing, as opposed to a campaign encouraging safer driving, is tantamount to saying "Don’t ride bikes, they’re dangerous."
The CTC has a firm policy decision on helmet wearing (it’s up to individuals and should not be compulsory) but other cycle groups, such as Sustrans, and the parliament lobbying Cyclists’ Public Affairs Group, have no such policy statements.