Descente clothing returns to Europe - BikeBiz

Descente clothing returns to Europe

The Japanese clothing brand - made famous in the 1980s by Andy Hampsten and his 7-Eleven team - has been available in the US since 2003 thanks to a licensing deal with Axcent Sports of Boulder, Colorado. Axcent, run by former cycling pro Hugh Walton, has now been granted an extended license for all of Europe, Australia, New Zealand and South Africa.
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In 2003, Axcent Sports LLC, a company launched by Walton, and Descente North America, a wholly-owned subsidiary of Descente Ltd. of Japan, signed an agreement establishing Axcent Sports as the exclusive licensee and distributor of Descente branded apparel in the cycle, running and triathlon markets.

This license was for the US only but has now been extended to Europe, Australia, New Zealand and South Africa.

Walton was president of Hind clothing for five years and before that was founder and general manager of DashAmerica, Inc., the licensee of Pearl Izumi.

Axcent Sports, LLC


Tel: 00 1 303-447-2300

Fax: 00 1 303-447-2323

Source: SportsNewsSource

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