DfT's road safety messages to be advertised at footy grounds

The Department of Transport has signed a two-year advertising deal with the English Football League. The six-figure sponsorship provides the DFT and their local road safety teams with perimeter advertising at televised Nationwide Football League games in Divisions 1, 2 and 3, the play-off finals and the LDV Vans Trophy Final.
Publish date:

The Football League, through its member clubs, will provide matchday sponsorships to local Road Safety teams and access to club logos and players to help reinforce road safety initiatives in their local communities.

Brian Mawhinney, Football League chairman, said:

"The Football League is delighted to enter into this new partnership with the Department for Transport and to play an important role in its ‘Think! Road Safety’ campaign. League clubs are at the hub of their local communities and we are please to be able to help deliver such a socially important message."

David Jamieson, Road Safety Minister, said:

"The Government is committed to continuing to improve safety on our roads and this sponsorship deal will enable us to get our road safety messages across to an even wider audience."

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019