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Digital boosts ad revenue for Future - BikeBiz

Digital boosts ad revenue for Future

Online up a significant 25 per cent, while print declines 10 per cent
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Digital publishing has proved ever more important to Future according to its latest interim management statement.

Digital advertising revenues rose 25 per cent in the quarter beginning October 1st 2010, while print advertising revenue declined ten per cent in the same period. Digital now accounts for 32 per cent of Future's total advertising revenue.

In the UK – comprising 70 per cent of Group revenue – circulation revenue in the quarter fell four per cent, while advertising revenue grew by seven per cent – driven by digital, according to Future.

Customer publishing revenues were up 18 per cent in the period where Future launched a dozen apps and a new print publication on the Apple brand (Tap!).

Future chief exec Stevie Spring said: "We expect the trading environment to remain challenging throughout 2011, but our progress online and in customer publishing – our main growth areas – and in our tablet and mobile development – is pleasing."

Net debt at December 31st was £14.6m – down 28 per cent year-on-year.

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