Blackburn-based SiS will provide its range of energy, hydration and recovery products to HTC-Columbia’s team roster which includes Briton Mark Cavendish.
Team Columbia-HTC won more races than any other pro UCI team in 2009 clocking up 86 victories, with star rider Mark Cavendish responsible for 23 of those victories, six of which came at the Tour de France.
Team HTC-Columbia owner Bob Stapleton said: “Sports nutrition is of paramount importance to the performance of our Team. We provide our athletes with the best products on the market and the products from Science in Sport fit our specific requirements.”
Science in Sport has a long standing association with elite cycling with 1992 Olympic gold medal winner Chris Boardman helping to inspire its first recovery product, Rego.
SiS operates its own in-house manufacturing facility in Lancashire, which is ISO 9001:2000 certified for product design, development, manufacturing and marketing. All Science in Sport products are certified drug-free.
Peter Slater from Science in Sport, said: “Team HTC-Columbia is widely recognised as one of the best pro-Tour teams on the circuit so it was an honour to be approached to become the official sports nutrition supplier to the team. We have worked with many top teams and riders in the world over the last 10 years and fuelled multiple victories in all the Grand Tours and are hopeful this partnership will help produce even more success."
Science in Sport was founded 17 years ago by sports science graduate Tim Lawson and members of his family, including his mother, father and brother. The company has an annual turnover of £5m and employs 40 people.
High-profile users of SiS products - who aren't paid to use them – include sprinter Usain Bolt; explorer Sir Ranulph Fiennes; and Tour de France winner Alberto Contador.
Sir Chris Hoy has used SiS products for 10 years. Ten fast years.