The latest in BikeBiz’s series of celebrities-on-a-bike spotting has uncovered Welsh singer/songwriter Duffy’s affinity for cycling.
As part of a Europe-wide £35 million Diet Coke ad campaign (according to The Guardian), Duffy is shown cycling between a live show and encore, where she rides through a supermarket to take a breather before returning to the stage.
The ‘Mercy’ singer, real name Aimee Ann Duffy, was chosen for the ad as Diet Coke repositions itself targeting female primarily in their teens and twenties.
The commercial debuted last night after the Brit Awards, where Duffy picked up three awards, but you can expect to see alot more of it as it will reach 20 territories and is being considered for world-wide distribution.
You can view the ad here.