Dura Ace has won the iF Product Design Award 2009. This contest is one of the world's leading design competitions, organised by the International Forum Design in Hannover Germany, with a history of over 50 years.
This year 2,808 products from 39 countries were judged by experts. Shimano is a multiple past winner of sections of the competition.
The Dura Ace Di2 (7970 series) was awarded in the category 'Leisure/Lifestyle' category.
Dura Ace 7970 series will be available in the market from spring 2009.
The components consist of Dual Control Levers, electronically operated front and rear derailleurs and a battery kit.