Eastern BMX back in business

Brand took to Interbike to show its 2016 product
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US BMX label Eastern Bikes is trading once again, having gone into receivership in October 2014.

The BMX label took to Intebike to show its heavily revised 2016 catalogue to dealers, introducing a handful of traditional 20-inch bikes, as well as some pub runner style 26 and 29-inch rigid builds.

Talking briefly to BikeBiz at the show, a spokesperson confirmed the brand "has seen a bunch of fresh investment to see things moving again."

Stock of 2016 is expected with distributors by early Spring.

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