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Eddy Merckx goes to 2pure - BikeBiz

Eddy Merckx goes to 2pure

Distributor snaps up the Belgium HQ-ed brand after it appoints new CEO
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Eddy Merckx Cycles has announced it has appointed 2pure as its new distributor in the UK & Ireland.

The brand recently appointed Rob Beset as CEO who will shape the next phase of growth. The brand said it is investing in growing its international footprint whilst staying true to its innovation strategy.

Eddy Merckx Cycles CEO Rob Beset said: “This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner. The UK market is an absolute priority for Eddy Merckx Cycles. That’s why we look forward to work with a partner that is focussing so much on high-end ‘brand building’.”

Mark Van Wegen, Export Manager at Eddy Merckx Cycles, added: “The good contacts with an extensive dealer network as well as their current brand portfolio were decisive for us to cooperate with 2pure. We go for it!”

2pure MD George Bowie said: “We believe that with the appointment of Rob Beset the company and brand is in good hands. At 2pure we value relationships and look forward to working closely with Rob and his team to achieve their goals for Eddy Merckx.”

Trade enquiries should be directed to trade@2pure.co.uk or 0844 811 2001

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