Edinburgh Bicycle Co-op gives tips for success

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Enthusiasm, differentiation and size all matter to bike dealers, according to Edinburgh Bicycle Co-operative MD Jeremy Miles.

“Enthusiasm is important – the shop should have a buzz,” Miles told BikeBiz. “Differentiation is also an important area for every retailer – what is it that you offer that your competitor does not?”

Keeping an eye on the latest industry fashions is vital too according to the firm’s boss: “Staying abreast of market trends, or even helping create them is equally essential,” Miles added.

To read the full profile click here, or head over to our Interviews and Features section.

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