Empire Cycles links with Red Cloud

Bolton mountain bike manufacturer will use Red Cloud's marketing resources to raise consumer awareness
Publish date:

Empire Cycles has linked with marketing and PR firm Red cloud to raise its profile among consumers and trade accounts domesticaly and abroad.

The UK manufactured mountain bike label's current range of bikes is made up of the race-proven AP-1 Downhill bike and the MX-6 trail/Enduro bike.

The firm does, however, have plans to expand the line and, in the process, grow awareness of the brand's products among riders and up their presence within the industry, as owner Chris Williams explains.

“Empire prides itself on making eye-catching bikes that are engineered to the very highest level to ensure longevity, reliability and a great riding experience. Our riders are fanatical about the product and we are seeing a very high level of loyalty and repeat purchases.

“Our aim now is to make the wider mountain bike riding world aware of just how great our products really are and to work with retail partners to achieve increased sales for both parties. Working with Red Cloud is the latest development in our ongoing drive to achieve this and, with their help, to support our retail partners and help drive custom into their shops,” concludes Williams.

Empire has previously been gonged for design by the Red Dot Design panel.

Retailers interested in becoming an agent for the brand can call Chris on 01204 306035 to discuss options.

Image placeholder title


Featured Jobs


Customer Services Support

i-ride.co.uk I Burgess Hill, Sussex I Competitive Salary Plus Commission I Date Published Tuesday 20th November 2018


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Tuesday 11th December 2018