Euretco appoints 'international formula manager' - BikeBiz

Euretco appoints 'international formula manager'

Saskia Doornekamp joined Euretco Tweewielers B.V. on March 1st. She will be in charge of implementing Euretco's retail formula in Benelux, Germany and the UK. An MD for the Dutch retail services group's UK office is expected to be appointed soon: the final two candidates will be interviewed at the Breda HQ soon.
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The role of international formula manager is a new one and reflects Euretco's ambitions to expand throughout Europe.

Doornekamp will be responsible for all contacts between the head office of Euretco Tweewielers B.V. in Breda and the various Profile "the Bike Specialist" offices in other countries. She will also closely monitor international developments and gather policy-level information for the head office.

She comes from a marketing communication and product management background, having worked for Nespresso Nederland B.V. and Bloemenbureau Holland.

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