The demo day will be staged in Eichenberg, Austria, a 40-minute drive from Friedrichshafen.
To be held Wednesday, 29th August, the demo day extends the show by one day and kicks off before the expo starts on 20th August.
"Unique for a bicycle trade show, Demo Day is something the industry has been waiting for," said exhibition director Rolf Mohne.
Eichenberg is a village in the Vorarlberg region of Austria, and overlooks Lake Constance.
"The alpine setting offers ideal testing conditions for both street bikes and mountain bikes. Bike retailers and journalists will have a chance to try out the industry's latest products over the course of a full day on short test runs or longer tours along marked trails," said Mohne.
Eurobike project manager Stefan Reisinger said: "We're thrilled to have found such a perfect location for our bike camp event. Nearly one-quarter of the 800 Eurobike exhibitors had called for an additional trade show day."