At this year's event (Thursday, August 29 to Sunday, September 1) there will be
500 exhibiting companies and brands from 22 countries.
But quite apart from checking out the latest kit, there are also some talks to get the old brain cells working (the first will be especially taxing for non-German speakers)!
The customer always comes first..
Speaker: Udo Hempel, corporate consultant and sales trainer
Thurs., Sat. 1pm and Sat. 3pm
Cycling tourism: Cooperation and synergy opportunities for IBDs.
Contemporary examples of how IBDs can benefit from cycling tourism
Speaker: Ulrike Saade, Managing Director of velo:concept
Bike GPS Navigation
New ways of cycling tour marketing
Speaker: Uli Stanciu, publisher of Bike-Magazin and GPS-Pioneer
Mobility in Future 2010 (English-language)
"A business call for attention for the cycling industry in Europe”
Speakers: Rene Takens, President Coliped and Chairman Accell Group Speaker; Jack Oortwijn, chief editor of Bike Europe; Hans van Vliet, planning director Shimano Europe
Corporate Succession - Corporate Transfer
Speaker: H.P. Lakner, Corporate Consultant
Sat. 11am and 2pm