Eurobike shelves US trade show - BikeBiz

Eurobike shelves US trade show

The 'Interbike killer' is no more. At least not until 2008. Maybe. There was an underwhelming reaction from the US bike industry when the Friedrichshafen-owned Eurobike show said it wanted to stage a September trade show in Portland, Oregon. However, announcing the suspension Eurobike has said it was "various US bicycle leaders" who wanted the German show to bloody Interbike's nose.
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So, not only will there be no public day at Friedrichsahfen USA, there will be no trade days either. The show has been suspended.

Instead, Eurbike will concentrate on its already announced intention to sponsor and support California's Sea Otter Classic Festival, held in April.

"Messe Friedrichshafen is committed to raising its profile in the United States," said CEO Klaus Wellmann.

"We'd like to harmonize the trade show with the sporting event for the spring start of the cycling season, in order to reach manufacturers, retailers, the media and consumers more consistently."

Wellmann described Sea Otter as a "platform for Eurobike's entry into the US market."

The suspension of 'Eurobike-Portland' was due to "organizational factors" and the show moves to a date that has "yet to be determined."

A statement from Eurobike said:

"The decision is primarily attributed to delays in assembling a US management team. In the course of 2006, various US bicycle industry leaders approached Messe Friedrichshafen, requesting that it fill the need for an alternative trade show format in that market. Erich Reiss, Eurobike Director of International Sales & Organization, and Klaus Wellmann both emphasized that Messe Friedrichshafen is still actively pursuing the US trade show project, and that preparations remain in high gear."

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