ExCeL ‘super show’ to draw 145,000 visitors, says event organiser

‘Huge crossover potential’ could mean accessing a wealth of new customers
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Vos Media, organiser of the new super show to debut at London’s ExCeL in January, believes that the combination of exhibitions could draw a footfall of more than 145,000 visitors over the four days.

One ticket gains consumers access to the Outdoors Show, the Bike Show and the Tullett Prebon London International Boat Show.

This, as explained by Madison marketing manager Will Fripp, creates a huge opportunity for the cycle trade to access new customers: “Madison is really excited to be part of what promises to be the first ‘super show’ for cycling. With so much cross-over in consumers between the outdoors world, sailing and cycling, this new show at ExCeL London is truly exciting for Madison and offers us a chance to expose our brands to a far wider audience than we have been able to in past cycling consumer expos.”

The cycle trade is heavily supported, with a diverse range of interactive activity, exhibition and training, too. Event organiser Geraldine Reeve told BikeBiz: “We’re very much in the planning stages for the show at the moment and would appreciate input from the bike industry on any features and activities that they would want to see there.

“That said, we have already planned in regular speakers on stage, including cycling celebs, bike doctor training sessions, an on and off-road race track made possible by the enormity of the location and a sports injury clinic, as well as BMX and dirt jump demonstrations, among other instalments.”

Freshly appointed to handle the cycle trade’s enquiries, Frazer Clifford becomes the sales director for the show. As a competitive cyclist, Clifford has a firm grounding in all things bike-related. He has been involved with events and publishing for the last 14 years and has run successful publications in various industries from gift and jewellery to catering.

VOS Media has been nominated for no less than 12 awards in the last two years, winning ‘Most Impressive Visitor Experience’ and ‘The Innovation Award’ amongst others.

If your firm is interested in taking exhibition space at the January 13th to 16th event, contact Frazer Clifford on 07889362775, or via email at frazer@vosmedia.co.uk.

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