According to Sportcal.com, Team Unlimited, the Hawaii-based group which organises Xterra extreme triathlons, is touting for business and says its offering potential sponsors the opportunity to become Exclusive Signature Presenting Sponsors of the Xterra World Tour in 2001.
The Y2K series is half way through already. Xterra Great Britain 2000 will be staged on the weekend of 2nd-3rd September at Dunster Castle, Exmoor and will be televised for a one hour show on SKY TV, scheduled to air in January, 2001.
This is the first Xterra event in the UK, although the extreme triathlon series has been running in America for the five years.
Xterra competitors take part in a 1500m swim, followed by a 30km mountain bike race and culminating with an 11km cross country race.
Here are the scheduled events (dates to be released later)
Xterra America Tour - 7 regional championships
Xterra USA Championship
Xterra Great Britain Championship
Xterra Japan Championship
Xterra Canada Championship
Xterra Australian Championship
Xterra World Championship - Hawaii
Television: USA - 15 shows - CBS , ESPN , Outdoor Life Network 
International - multiple shows and distribution packages
Advertising: Multi million USA campaign + international
Internet: Multiple event webcasts
Licensing: Opportunities for licensing / cobranding Xterra products.