Action sports media owner Factory Media is in the final stages of acquiring RoadCyclingUK.com and BikeMagic.com from Magicalia.
The move will give Factory Media an online reach of one million cycling, MTB and BMX enthusiasts. The two sites will supplement Factory's MPORA.com, Dirt Mountain Bike, The Bicycle Buyer and BMX brands RideUK and Dig. MPORA.com streams up to two million videos each month.
Staff at the two companies were informed of the transaction, which is to be completed later this month.
“The acquisition of RoadCyclingUK and BikeMagic increases our online bike audience to more than one million enthusiasts each month," said Factory Media MD, Darryl Newton. "Our network also now delivers the broadest reach in the market – more than any other media owner – with our coverage of Road, Gravity, BMX, Cross Country and Urban. We’re very excited about the opportunity that this deal brings to our Company and the teams involved.”
Magicalia CEO, Tom Bureau, added: “Magicalia is focusing its media portfolio on Number 1 online market positions. Whilst it is a difficult decision to exit cycling, this deal will allow us to accelerate our investment in those markets that offer us the biggest opportunity for growth, such as parenting, golf, outdoors and motorcycling.”