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Falcon take on Redline - BikeBiz

Falcon take on Redline

The US BMX brand dropped by Hot Wheels has been picked up by Falcon
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"Get ready Great Britain... here comes Redline, stronger than ever before!" said a Redline press release.

"Many of our customers have been urging us to add a credible BMX brand to our existing offer," said Falcon's MD Steven Bell.

"And the Redline brand, backed by team activity and specialist media advertising is second to none in the BMX market. We look forward to working closely with them to ensure that the product becomes as powerful in the UK as it is in the US."

Falcon will be distributing Redline bikes through its current IBD sales force, while the Redline P&A business will be ran by Two Wheel Tradingm Falcon's sister company within the Tandem Group.

Falcon plan to launch the Redline range at their road shows in January 2002.

Tel: 01652 656000

email swb@falconcycles.co.uk

http://www.falconcycles.co.uk

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