Falcon to 'focus on Claud Butler' - BikeBiz

Falcon to 'focus on Claud Butler'

Upgrades to Scunthorpe warehouse planned, though Brigg warehouse will close
Publish date:

From January, Falcon Cycles is to restructure its business and to be known solely as Claud Butler.

Upgrades are also due to take place at the large scale Scunthorpe warehouse, however, the Brigg site will close.

From January 1st, existing trade with the major High Street retailers and mail order accounts involving the Falcon, Townsend, Boss, Elswick, British Eagle and Zombie brands will be transferred to sister company, MV Sports in Castle Bromwich. Claud Butler, CBR, Holdsworth and Scorpion will be wholly focused on the independent dealer.

MV Sports already has a large turnover with High Street and Internet Multiples and will integrate the existing Falcon ranges into its current portfolio of licensed product in sports and outdoor play.

MD of Falcon Cycles, Steven Bell, told BikeBiz: “This change will be welcomed by suppliers and customers alike, the new Claud Butler operation will work out of one site and be completely dedicated to developing its business in the Independent sector without the distraction that multiple distribution channel sales bring. To assist with the continued development of the new operation, I am delighted to announce that Dave Heath-Drury, Phil Haveron and Mark Johnson will become directors of the new Claud Butler business from 1st January 2013.”

Detailed discussions about the effects of these changes on staff, customers and suppliers will take place over the next few weeks.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018