BikeBiz Bicycle and cycling retail news
Cyclewear brand Fat Lad at the Back has announced a landmark collaboration deal with leading retailer Ribble Cycles.
The partnership will see Ribble Cycles carry the full FLAB range online, including women’s wear, men’s wear and a large range of accessories such as caps, socks and underwear. All of the products will feature Fat Lad At The Back’s customised fit for a wide range of body shapes.
Fat Lad at the Back creator Richard Bye commented: “This is a significant development for the brand. Ribble Cycles is one of the most respected retailers in the country, combining over 100 years’ heritage with an innovative and ambitious approach to retailing and design.
“We’re delighted to be partnering with Ribble, not only as a close reseller of our garments but also with some other exciting initiatives in the months to come. We’re looking forward to seeing the products feature online from the end of the month.”
Justin Maguire, clothing buyer at Ribble Cycles, added: “Fat Lad at the Back has a fantastic fit with Ribble Cycles. Following what has been an incredible year, we’re looking for new opportunities to further grow the business and reach new customers.
“Fat Lad At The Back presents a great opportunity for us to do so. In just over three years, the business has established itself as one of the UK’s leading manufacturers of cycling wear, catering for cyclists of all sizes and amassing an impressive following. We’re looking forward to working together and to achieving our shared business goals.”
The recently released FLAB autumn/winter range featured notable development of the brand’s technical garments. Lightweight Italian fabrics and insulated breathable materials were utilised across the line.
