Fat Lad at the Back signs first international partner - BikeBiz

Fat Lad at the Back signs first international partner

Yorkshire brand now sending product as far as Dubai
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Fat Lad At the Back, the cycle clothing brand designed for the average to larger-sized cyclist, will be launching in Dubai with JtwoO Services at the beginning of 2016.

After just two years of successful trading, the Yorkshire, UK -based brand, already has a strong following in the region. 

Richard Bye, Co-Founder of Fat Lad At the Back comments, “We are thrilled to expand Fat Lad At the Back to the UAE. This move is the first step on our way to localised international growth. It is the perfect time for us to launch in Dubai as it continues development into a cycle-friendly city.

The United Arab Emirates has a growing community of riders and the region now boasts an estimated 25 cycling routes with another 900km of cycle path on target to be delivered in 2020 by the Road and Transport Authority.


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