Felt becomes UCI WCC bike sponsor - BikeBiz

Felt becomes UCI WCC bike sponsor

World Cycling Centre supplied 120 Felt frames for use by Olympic hopefuls
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Felt Bicycles has partnered with the International Cycling Union (UCI), the world governing body of cycling, to supply a full stable of road, time trial, track, mountain and BMX frames to the World Cycling Centre in Aigle, Switzerland.

The architecturally renowned World Cycling Centre opened in 2002 and houses the offices of the UCI staff as well as elite training facilities for Olympic cycling hopefuls from around the world. The WCC also functions as a training center for national-level cycling coaches, team directors and other management roles within the sport.

“We’re pleased to be a sponsor of this incredible facility and the athletes who train there,” said Felt President Bill Duehring. “We’re especially proud to support those athletes from developing nations that might not have the resources or elite level of support to help them chase their Olympic dreams.”

UCI President Pat McQuaid expressed appreciation for the sponsorship. “The World Cycling Centre is delighted with this new partnership, which will benefit promising young riders in all the disciplines promoted at the WCC,” he said. “The UCI’s training and coaching center would simply not be able to fulfill its missions without the support of all its partners, and one of the most important of these is Felt.”

Felt’s sponsorship of the WCC began January 1, 2010 and continues through December 31, 2012.

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