Felt launches mobile site - BikeBiz

Felt launches mobile site

Smartphones now able to view feltbicycles.com in full
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Felt Bicycles has launched a smartphone compatible version of its website - feltbicycles.com.

This new mobile version is currently live and has been tailored for modern mobile phones and tablets including the iPhone, iPad, Android and most other mobile platforms.

Features on Felt’s new mobile-optimized site include the ability to view all products—bicycles, frames, parts and clothing—and their specifications, switch between color options, zoom in or out, swipe through product families, and even make purchases using Felt’s online store. To complement the product menu, users can also geo-locate a Felt dealer using the simple, intuitive mobile-specific Dealer Search function.

Operational highlights include an auto-detector on Felt’s global landing page, which recognises mobile users and offers the option of bookmarking Felt’s website to the device home screen with an icon that functions like any installed app. Once logged on, the user has the choice of selecting USA, or International product menus. Also present on the new mobile site are icons and links to Felt’s other online destinations, including Facebook, Twitter, YouTube, Felt’s blog and more.

“A mobile version of our site is something we had discussed early in our 2012 planning. At the time, even our internal habits were a clear indicator of the shift to mobile online usage and interaction,” says Doug Martin, Felt’s marketing director. “Especially in cycling, which is such a technology-driven activity and demographic, having the ability to view, find and engage with our products and brand while on the move is something we believe our customers will find both useful and enjoying.”

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