Felt moves from Extra to Saddleback

Andy Wigmore's new company bags a big bike line.
Author:
Publish date:

Wigmore, former sales director of Dawes, founded Saddleback in the summer. It's the distributor for Thule, Serfas, Ronhill and Battaglin.

”We have been in discussions with Felt for some considerable time but up to now the timing hasn’t been right for both parties," said Wigmore.

"The details are now all sorted and we are delighted to take over the distribution rights for such a major international brand that has such potential in the UK market.”

Felt was founded in 1991 by Jim Felt a former motocross engineer for Yamaha, Kawasaki, Suzuki and Honda who turned to developing tube sets for Easton before establishing a name for himself as a maker of tri frames.

In the late 1990s, Felt was joined by Bill Duehring, former chief operating officer of GT, and Michael Müllmann, former president of German cycle distributor Sport Import.

"Extra UK, has done a tremendous job in establishing the brand’s BMX line and getting it accepted by dealers and riders alike. It is our job now to market their other key categories road, MTB and cruiser," said Wigmore.

Availability will be end of Q1 next year.

http://www.feltracing.com

info@saddlebackltd.com

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019