A press release from WTB Europe said:
"ECDA was selected for this position due the strong relationships it holds within the UK cycle industry."
Before setting up ECDA, Steve Fenton worked for the Coyote part of Concept. Fenton had originally set up in the bike trade as the supplier of Coyote bikes and bits.
WTB's statement said Fenton "is committed to providing top level service directed towards streamlining the OE purchase experience. For WTB customers this equates to timely information, efficient problem solving and a minimization of overall effort."
"The UK market is highly valued by WTB as it has historically been very receptive to our products. The addition of ECDA makes it easier than ever for UK builders to spec the quality components that WTB is renowned for."
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