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First the wristband, now the bike - BikeBiz

First the wristband, now the bike

Trek has produced 600 Limited Edition Madone SL frames with SSL spec in the gold Live Strong livery, as ridden by Lance Armstrong on the final stage of this year's Tour de France. The built-up bikes cost £8000, with $500 donated to the Lance Armstrong Foundation.
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Each bike includes a numbered and signed photo of Lance Armstrong riding the bike in Paris.

Consumers have to download an order form from http://www.trekbike.co.uk and then take it in to a Trek stockist.

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