Fisher Outdoor Leisure has pledged that stock is not going to be a problem for the Norco brand this summer.
The distributor said that it will offer 97 per cent product availabiliy with next day delivery on all lines from Norco across the board – including off-road, urban, commuter and BMX.
Fisher's statement comes after widely reported stock shortages last year from a number of bike brands.
"We are committed to delivering the best products and best deals to our customers," explained Fisher's brand manager for Norco Martin Hawyes. "With Norco, we can offer IBDs the perfect blend of product desirability and strong margins combined with excellent stock availability and next day delivery.
"Any bike retailer who is struggling with stock availability on their current brands should strongly consider contacting their Fisher rep to see what Norco can do for them. We are confident they will like what they hear."
The distributor said it is providing a comprehensive marketing and PR campaign for the brand this summer. The range is available to the trade on a stockist basis only and is not available for web-only sales. Contact your local Fisher territory manager for more on the range.
And for further details on Norco look out for a BikeBiz brand spotlight in the next edition – arriving on desks and online out next week.