Fisher drops Burley - BikeBiz

Fisher drops Burley

Pound’s falling value against dollar forces distributor to cut brand
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UK distributor Fisher Outdoor Leisure will no longer handle distribution for Burley Design products with immediate effect.

In a statement to the trade Fisher said that the price of the premium brand – which is best known for manufacturing child bicycle trailers – has escalated due to the plummeting value of the pound compared to the US dollar.

The statement reads: “Fisher believes the retail price has become largely inaccessible and subsequently an extremely challenging commercial proposition.”

The St Albans-based distributor confirmed that it will continue to offer a level of support for Burley spares for the next six months.

The statement added: “Burley may look to partner another party for UK distribution.”

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