PxPixel
Fisher: 'Essentials popular with dealers' - BikeBiz

Fisher: 'Essentials popular with dealers'

New MET helmet pricing also a hit with IBDS, says distributor
Author:
Publish date:
fisher_outdoor_leisure.jpg

Fisher's Essentials pricing scheme has been warmly received by dealers since its Expo launch, the firm says.

The new low pricing structure, covering over 1,200 lines, covers bike shop essentials, including tyres, tools, tubes, clothing, helmets and much more.

“We’ve been truly amazed by the response to our Fisher Essentials Catalogue," said sales and brand director Mike Cook. "More people are coming back to us and buying more. We continuously talk to our customers about what we can do to support them better and one consistent piece of feedback is that we had lost touch with our roots and had become uncompetitive in everyday service lines. So we responded to this with Fisher Essentials. We’re now offering everyday low pricing in our Essentials catalogue and customers are responding by coming back in droves.”

Fisher's introduction of new margins on MET helmets – up to 60 per cent – has also been a hit with dealers. The new pricing is ongoing and targeted at the wide kids and entry-level helmets. Improved margins are available on the Buddy, Super Buddy, Elfo and Genio kids helmets, as well as the Crackerjack youth helmet. Entry level adult helmets such as the Xilo and Cosmo also benefit from the new pricing structure.

Fisher’s Product Manager for MET Jon Sangan said: “The response has been unbelievable. We have seen a huge take up with new dealers being signed to the brand every week since introduction. The pricing, coupled with the renowned excellent product quality and highly competitive RRPs has made stocking MET a very easy decision for retailers."

www.fisherb2b.com

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018