PxPixel
Fisher links up with DC shoes for UK BMX market - BikeBiz

Fisher links up with DC shoes for UK BMX market

Head to Fisher's in-house Expo trade show to see the brand up close and personal
Author:
Publish date:
1-screen-shot-2013-02-13-at-09.51.23.png

As close readers of February's BikeBiz magazine will already know, Fisher Outdoor Leisure has signed a distribution deal with DC Shoes to bring the range to the BMX market in the UK. 

The brand will be showcased at the forthcoming Expo at Sopwell House, St Albans, running from February 18th to 10th.

DC has been in the BMX market since the '90s and has a long standing connection with Fisher through former BMX pro Martin Murray – the distributor's national sales manager.

A DC spokesperson said: "We were aware of Fishers Outdoor Leisure’s relationship with the bicycle market and felt it was a great move to help support the action sports industry.

"DC has been in the BMX market since the '90s with currently some of the best global riders in the world such as Rob Wise and Anthony Napolitan. UK specifically we promote the Forte Brothers – Leo and Kye who will be working with DC UK / Fisher Outdoor Leisure to support the UK distribution.

"Further to this Fisher's national sales manager – ex BMX pro Martin Murray – used to sponsored by DC so there is a long standing connection between the brands. DC Shoes is one of the largest global companies in the actions sports industry developing shoes and apparel for the skate, BMX, snow, surf, FMX and Rally markets. Fishers will be managing the best BMX stores in the UK to showcase DC product."

Mike Cook, Fisher sales and marketing director added: "We’re really excited to be teaming up with such an important action sports brand. DC complements our strong brand portfolio and it’s a natural fit as we expand further into the BMX category.

"We’re already taking orders for the 2013 range, so if any dealers out there are interesting in becoming a stockist please contact your territory account manager and don’t forget you will be able to see the range at Expo from Monday February 19th as well as talk to their sponsored riders."

www.dcshoes.com

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018