Fisher Outdoor boosts B2B site

Enhanced features make portal faster and easier to use
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St Albans-based distributor Fisher Outdoor Leisure has announced several enhancements to its B2B website, with a new look, new features and improved ease-of-use.

A new cleaner home page – at – has been designed so users can find exactly what they're after faster, with links to key functions like product searches and up to date offers.

The search function itself is now faster with better results, according to the distributor.

Fisher Outdoor Leisure told BikeBiz that the improvements are part of its programme to enhance its B2B and consumer facing sites, as part of the its commitment to providing customers with top notch service and support.

"This latest round of improvements to the B2B site is a sign of our determination to continually strive to offer highly effective business solutions to our customers," said Alex Sperling, Fisher Outdoor’s E-commerce manager.

“This upgrade is just phase one of a significant program of improvements to enhance all Fishers online platforms over the next 12 months.”

The B2B site can be found at The Fisher web support team can be contacted on

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