Fisher Outdoor Leisure picks up Hydrapak - BikeBiz

Fisher Outdoor Leisure picks up Hydrapak

Personal hydration brand will be available from the St Albans distributor from September
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Fisher Outdoor Leisure has added Hydrapak to its portfolio as of August 1st 2012.

Focusing on easy-to-use, functional personal hydration systems for any activity, Hydrapak has drawn on the experience if its staff of avid cyclists, runners, skiers, and paddlers to refine its products, the brand said.

Aside from its own product range, Hydrapak also works with a growing list of manufacturers which integrate Hydrapak technology into their packs.

“The partnership with Fisher Outdoor Leisure is very exciting for us,” says Matt Patterson, director of Sales & Marketing for Hydrapak. “Currently we have a strong following in the UK, and Fisher separates itself from the others by supporting our entire platform of innovation, including technical backpacks, innovative in-store hydration merchandising and Brand support to its great customer base.”

Fisher's sales and brand director Mike Cook added: “We’re excited to be working with such an innovative brand. Hydrapak have won design awards and are really pushing the hydration pack category in terms of comfort, functionality, size and design."

The 2013 Hydrapak range will be in stock at Fisher from September 13th.

Dealers should contact their Fisher territory account manager, call the Sales Office on 01727 798345 or log on to the Fisher B2B site for more details.

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