PxPixel
Fisher Outdoor Leisure takes on PowerBar - BikeBiz

Fisher Outdoor Leisure takes on PowerBar

Nutrition brand will be available from the distributor next month and will feature at February's Expo show
Author:
Publish date:
5-fisher-logo-for-web.jpg

Fisher Outdoor Leisure has announced that it will be the exclusive distributor, from February 1st 2013, for the PowerBar range for the UK cycle trade.

The well known sports nutrition brand has been operating since the early 1980s.

“By partnering with PowerBar we are working with a brand that has huge credibility with both retailers and consumers," enthused Mike Cook, sales and marketing director at Fisher.

"PowerBbar's commitment to innovation and athlete education is second to none and we’re excited to be working with them at a time when endurance sports are seeing such large increases in participation. We’re looking forward to working with the team at Powerbar to help them meet their strategic goals in the UK cycling market and the full range will be available to see, and try, at Expo 2013 at Sopwell House from February 18th to 20th," Cook added.

PowerBar country manager for UK & Eire Tim McTavish added: "The whole PowerBar team are very excited about our UK partnership with Fisher Outdoor Leisure. Fisher has clearly gone from strength-to-strength in the UK and have proven themselves to be excellent brand developers with a real commitment to providing retailers the very best levels of service and support. They fully understand the philosophy of the PowerBar brand and we firmly believe they are the right partner to develop our position in the UK.” 

The range will be available from Fisher Outdoor Leisure from the end of January 2013. PowerBar was formerly distributed by Zyro.

www.fisheroutdoor.co.uk

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018