WTB products will be distributed throughout the UK by Fisher Outdoor Leisure from January 2009, following a new agreement by the two parties.
The distribution deal will give WTB access to Fisher Outdoor Leisure's expertise and extensive market coverage, and takes WTB's range of performance products into retail stores across the UK.
"Customer service, timely delivery and excellent sales representation are the core competencies of Fisher Outdoor Leisure, which make them a great fit with WTB and our customers," said WTB Europe's CEO Katerina Rejchrtova. "They are an excellent addition to our growing network of distribution partners."
Fisher Outdoor Leisure's CEO Richard Allmark added: "WTB's innovative product line complements Fisher Outdoors' premium brand portfolio. The addition of WTB brand tyres, saddles, grips and wheels to our portfolio makes us truly the complete source for cyclists."
For further information on WTB's complete 2009 product line, visit www.wtb.com.