Fisher: ‘SRAM popularity has exploded’

Distribution firm’s boss talks new brands, the commuter sector and folding bikes
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Speaking prior to this week’s Expo 2010 event, Fisher Outdoor Leisure CEO Richard Allmark has told BikeBiz that Norco has had its biggest ever year in the UK and that the SRAM brand has become more popular than ever.

Allmark said: “It’s very difficult to single out highlights, because so much of the brand portfolio performed incredibly well in 2009. Norco has had its biggest ever year in the UK and sales of Tacx, LOOK and Smart have gone through the roof, but if I had to name one brand that’s really exploded I’d say SRAM. 



“With the ongoing road market share growth, the launch of SRAM wheels and latterly the amazing response to XO colour and XX groupsets, it’s been a fantastic year. Of course we’re delighted with the initial success of the Kaaboom cleaning range and 2010 will see the brand take an even greater market share.”

The Fisher Outdoor Leisure boss also shared his views on the folding bike sector, months after the firm parted company with Dahon and took on new folder brand Kansi: "Not only do we see the folding bike category as important, we think that it can be managed better.

"The brand values inherent in Kansi mean the retailers’ and end users’ experience of Kansi will set it aside as a brand for riders – and we’ll make sure we keep them on their bikes. The ‘collect in store’ policy for Kansi also demonstrates that Kansi is an IBD service-driven brand, which is great news for the specialist sector."

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