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FLAB's Up North sportive sees significant growth for 2017 - BikeBiz

FLAB's Up North sportive sees significant growth for 2017

The third annual Fat Lad At The Back Up North sportive took place on Sunday, May 7th, with hundreds of new cyclists taking to the streets.
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The third annual Fat Lad At The Back Up North sportive took place on Sunday, May 7th, with hundreds of new cyclists taking to the streets.

The event – the biggest in FLAB’s history – saw 650 cyclists tackling riding 25, 50 and 75-mile courses in the Yorkshire Dales, a 45 per cent increase in participation compared to the same event last year. Significantly, six in ten were new to the sportive with 26 per cent more women registered for 2017.

Fat Lad At The Back co-founder Lynn Bye commented: “We’re so pleased by the success of this year’s sportive. Our number one ambition is to give people the confidence to ride, no matter what your level of cycling ability. Our annual inclusive event is completely about being on your bike and having fun.

“This is the third year of our Up North sportive and it really is the real deal – the landscape is stunningly beautiful, perfect for cycling. In Yorkshire, you don't have to travel far before you hit your first hill, but we ensured that our event had a broad appeal. Our oldest participant this year was 86 and cyclists were supported the whole way around, pushed over the finish line if needs be.”

For more information, head to the Fat Lad At The Back website here.

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