To replace the loss of the Bath and West Show the Pedal Power roadshow will be setting up camp at a yet-to-decided venue some time in September.
Pedal Power organiser Roger Burlinson of Maximus Productions said:
"The National Cycle Festival in York was the catalyst for Pedal Power, it was
there that I spoke with SRAM and IPC and the idea of a roadshow started to
formulate in our minds. I already knew that Giant were interested in doing
something outside the industry and joining forces seemed the ideal scenario.”
Pedal Power aims to update people’s perceptions of “pushbikes.”
”I am just starting also to approach other possible stakeholders, who can
give the project an even wider focus, to look at issues such as car/bike
usage, mobile telephony and multi-media gizmos on bikes,” Burlinson told bikebiz.co.uk.
”Basically, we'll be seeking to portray the usage of bikes as progressive,
functional and, most importantly of all I think, sexy to people who have no interest in cycling at all. We'll be taking a kind of 'Top Gear' approach, showing all the changes in design, that make today's bikes a wholly different experience. I think it is important that with all the other great campaigns and schemes that are all working to
improve the environment or facilities for cyclists, Pedal Power focuses
on pushing a product driven message.
“More often than not, the image of the bike as an uncomfortable, primitive transport device is the first block in the path to attracting new cyclists.”
Ian Beasant, managing director at Giant Bicycles UK said:
"Cycle manufacturers such as Giant have got to take a proactive approach to
promote cycling, it's no good waiting for something to happen. Public shows
are always good for us, Bike 2001 was fantastic in terms of the numbers who
visited our stand and we have big hopes for Pedal Power."
Pedal Power will be attending:
Balloon Spectacular, Belvoir Castle, Notts: June 9th - 10th
Southampton Balloon Festival: June 29th - July 1st
Wirral Show: July 14th - 15th
Balloon Spectacular, Longleat: July 21st - 22nd
Town and Country Festival, Kennilworth: August 25th - 27th
Scottish Health & Fitness Show, Glasgow: October 26th - 28th