FMD Crisis: Roads are for cars, not bikes

Is that really what the British Tourist Authority is telling potential overseas visitors on its website? It was, but it'll soon be changed...
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Britain is open for business. Thats the main thrust of the foot and mouth information section of the BTAs website, www.visitbritain.com.

But www.open.visitbritain.com says this on its home page:

Visits to the countryside are not banned. You can freely drive along tarmac roads and visit country towns, villages, stately homes, hotels, pubs and museums.

What, no cycling?

Bikebiz.co.uk swung into action and emailed the British Tourist Authority asking for changes to be made.

As well as more mentions of cycling, bikebiz.co.uk also asked for cycle-specific websites to be included in the contacts list. This is because deeper inside www.open.visitbritain.com theres the odd reference to cycling but the further information websites listed are the ones for the Institute of Public Rights of Way and the Ramblers Association.

Jo Leslie, the Head of Press & PR at the British Tourist Authority, emailed bikebiz.co.uk within the hour to confirm changes would be made.

"Thank you for [your] suggestion, which I am copying to the editor of our website and our Head of Information Management to ensure that cycling is included in the next update," said Leslie.


NB

'Britain Calling' often features cycle tourism leads for overseas journalists. The one this issue (April 2001) concerns the 2.6 mile DH track at Fort William. The news is that the gondolas will be open for "thrill seekers and spectators alike" on May 18th, FMD permitting of course.

www.offbeatbikes.co.uk

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