"Getting staff to review products would be cool. Find out what they really think."
Good idea. It's now up to bike shop staff to start these sort of ideas off. Instead of a hived off reviews section, a good venue for such a discussion would be the bulletin board. Simply start a topic off with a review (or a question about a product) and wait to see it this kicks off a discussion/counter-review.
The bulletin board is democracy in action!
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