Ford signs up for second year with Kona

Ford Focus will again be the title sponsors of Team Kona Ford Focus MTB team
Author:
Publish date:

David Browne of Ford UK inked the deal gladly: It's not just another

sponsorship. We became the Kona team sponsor because we were keen to broaden the appeal of Focus to a wider, and younger, audience. People that we don't really talk to with our normal marketing activity.

The choice of partner was particularly important to us, since the last thing we wanted was to be a faceless corporate sponsor. We wanted a partnership, with a real rationale. Kona worked well for us because of the great similarities to Focus. Both Kona bikes and Focus are renowed for great ride and handling and we share a similar design ethos, funky and different).

It also helped that we get on really well at a personal level.

This years team keeps dual rider Scott Beaumont and DHer Tracy Moseley and they are joined by Canadian XC riders Geoff Kaboom Kabush, Peter Wedge and Marc Sontag and US XC riders Dale Knapp and Ann Grande.

Team management is split between Canada and the UK. Russell Carty is the UK manager and is in charge of the DH and dual side. Vancouver-based Richard Cox takes cares of the XC side.

Team Kona Ford Focus will take part in all Tissot/UCI World Cup rounds, the

Tissot/UCI World Championships, NORBA XC Events and all UK National Points Races and SAMS events in 2001, including the Redbull 24 Hour Race and the 2001 Cheddar Challenge.

Russell Carty

Tel: 01784 262502

russell@secondlevelsport.com

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019