Former Trek MD becomes CTC commercial manager - BikeBiz

Former Trek MD becomes CTC commercial manager

Nick Fish will lead CTC’s marketing, PR and customer relations strategy.
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Fish, former sales and marketing director of Trek UK and latterly a consultant to Specialized UK, takes over from Matt Mallinder.

CTC director Kevin Mayne said: “Nick brings an extraordinary amount of experience in the sector which will strengthen CTC’s ability to tell cyclists and the industry about our work for cyclists and cycling. It’s a great time for him to join as we approach record membership levels. We have new activities in cycle training, cycling for women and our community development projects are bringing new people on to bikes every day.”

Fish said: “Throw away your preconceptions of the 'traditional' CTC, CTC is a vibrant, campaigning organisation that is convincing more people to ride bikes. CTC is positively changing the cycling landscape of the UK and the cycle industry can only benefit from new riders through more bike and equipment sales."

Fish co-founded Trek UK in 1989, after starting in the bike trade with Madison Cycles as a Freewheel shop assistant. He left Trek in 2000 to start a consultancy business. He worked with Felt, Specialized and British Cycling.

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