Frog Bikes is to advertise on childrens' TV from this Saturday, the first full week of the school holidays. The campaign runs from 23rd to 31st July, with 30-second ads running on Pop, Tiny Pop, Nick Junior and Nick Toons.
There will be 500 ads aired over the duration of the campaign which could reach over half a million children aged 4-9, claims Frog. The advert stresses that light bikes fom Frog are more fun to ride. The ad concludes with a voiceover suggesting the viewer contacts a Frog Bikes dealer.
"We hope this gives our stockists a well-deserved boost during the holidays," said Frog's head of marketing, Andrew Kelly.
"By investing in national TV, we are showing our commitment to independent dealers whilst spreading the word about the benefits of lightweight kids' bikes."