From Queen to Sloggi: making cycling sexy

Some may think marketing is pants, but when you've got to market pants you turn to cycling. Well, Sloggi has. Click within for an image first popularised by Queen and 'Bicycle Race' in 1978
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full3212_FatBottomedGirls.jpg

That single was released as a double-A side with 'Fat-bottomed girls'.

The Sloggi poster above was spotted at Dutch bicycle trade website, http://www.2wielernet.nl/.../main_news.htm

The image below is from a 1979 poster for Queen (which was banned in the US).

Lyrics:

Fat-bottomed girls:

"Get on your bikes and ride

Ooh yeah oh yeah them fat bottomed girls

Fat bottomed girls

Yeah yeah yeah

Alright, ride 'em, c'mon

Fat bottomed girls - yes yes."


Bicycle bicycle bicycle:

I want to ride my bicycle bicycle bicycle

I want to ride my bicycle

I want to ride my bike

I want to ride my bicycle

I want to ride it where I like

You say black I say white

You say bark I say bite

You say shark I say hey man

Jaws was never my scene

And I don't like Star Wars

You say Rolls I say Royce

You say God give me a choice

You say Lord I say Christ

I don't believe in Peter Pan

Frankenstein or Superman

All I wanna do is

Bicycle bicycle bicycle

I want to ride my bicycle bicycle bicycle

I want to ride my bicycle

I want to ride my bike

I want to ride my bicycle

I want to ride my -

Bicycle races are coming your way

So forget all your duties oh yeah

Fat bottomed girls

They'll be riding today

So look out for those beauties oh yeah

On your marks, get set, go!

Bicycle race bicycle race bicycle race

Bicycle bicycle bicycle

I want to ride my bicycle

Bicycle bicycle bicycle bicycle

I want a bicycle race

Hey

You say coke I say caine

You say John I say Wayne

Hot dog I say cool it man

I don't wanna be the President of America

You say smile I say cheese

Cartier I say please

Income tax I say Jesus

I don't want to be a candidate for

Vietnam or Watergate

'Cos all I wanna do is

Bicycle (yeah) bicycle (eh) bicycle

I want to ride my bicycle bicycle (c'mon) bicycle

I want to ride my bicycle

I want to ride my bike

I want to ride my bicycle

I want to ride it where I like

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